Weekly Trading Report

Golden Glow — 2025 Full Year

Weekly Net Sales (75ml / 200ml / 400ml) · Meta Spend & ROAS excl. FTS
Pioneering Skincare
Since 1932
Total Net Sales
£1797k
53,913 orders
75ml
£125k
8,058 orders
200ml
£165k
5,994 orders
400ml
£1507k
39,861 orders
Meta Spend
£326k
GG excl. FTS
Meta ROAS
3.57x
Platform reported
Weekly Performance
75ml
200ml
400ml
Spend
ROAS
Source: Polar Analytics (Shopify + Meta Ads) · Revenue = Shopify net sales. Meta spend excludes FTS campaigns.
Weekly Trading Report

Golden Glow — 2026 YTD

Weekly Net Sales (75ml / 200ml / 400ml) · Jan – Feb 2026
Pioneering Skincare
Since 1932
2026 YTD Sales
£90.3k
-37% vs 2025 (−£54.1k)
2025 Same Period
£144.4k
Jan–Feb 22
Meta Spend
£9.7k
vs £19.4k in 2025
Meta ROAS 2026
4.46x
Platform reported
Meta ROAS 2025
4.55x
Same period
YoY Variant Breakdown (Jan–Feb)
400ml
£79.3k vs £95.1k · -17% (−£15.8k)
88% of 2026 mix (was 66%)
200ml
£7.0k vs £32.5k · -79% (−£25.5k)
8% of 2026 mix (was 23%)
75ml
£4.1k vs £16.9k · -76% (−£12.8k)
5% of 2026 mix (was 12%)
400ml holding relatively steady at -17%. The -37% overall is driven by 75ml & 200ml which are both down ~75-80% — check if Jan-Feb 2025 had size-specific promos not repeated in 2026.
Weekly Performance
75ml
200ml
400ml
Spend
ROAS
2025
Source: Polar Analytics · W/C 16 Feb partial (to 22nd). Revenue = Shopify net sales.
Weekly Trading Report

GG Face Tan Serum — 2025

Weekly Net Sales (Light/Medium & Medium/Dark 50ml) · Launched W3 Mar
Pioneering Skincare
Since 1932
Total Net Sales
£209k
6,785 orders
Light/Medium
£64k
2,173 orders
Medium/Dark
£145k
4,612 orders
Meta Spend
£68k
FTS campaigns
Meta ROAS
3.46x
Platform reported
Weekly Performance
Light/Medium
Medium/Dark
Spend
ROAS
Source: Polar Analytics · M/D launched W3 Mar, L/M launched W2 Jun. Revenue = Shopify net sales.
Weekly Trading Report

GG Face Tan Serum — 2026 YTD

Weekly Net Sales (Light/Medium & Medium/Dark 50ml) · Jan – Feb 2026
Pioneering Skincare
Since 1932
2026 YTD Sales
£20.5k
641 orders
Light/Medium
£12.4k
391 orders
Medium/Dark
£8.1k
250 orders
Meta Spend
£219
Minimal — stopped W4 Jan
Note
No YoY
FTS launched Mar 2025
Weekly Performance
Light/Medium
Medium/Dark
Source: Polar Analytics · W/C 16 Feb partial (to 22nd). Revenue = Shopify net sales.
Weekly Trading Report

Miracle Eye — 2025 Full Year

Weekly Net Sales (11ml / Supersize 30ml) · Meta Spend & ROAS
Pioneering Skincare
Since 1932
Total Net Sales
£1119k
38,710 orders
11ml
£722k
27,810 orders
Supersize 30ml
£397k
10,900 orders
Meta Spend
£193k
ME campaigns
Meta ROAS
3.92x
Platform reported
Weekly Performance
11ml
30ml
Spend
ROAS
Source: Polar Analytics (Shopify + Meta Ads) · Revenue = Shopify net sales.
Weekly Trading Report

Miracle Eye — 2026 YTD

Weekly Net Sales (11ml / Supersize 30ml) · Jan – Feb 2026
Pioneering Skincare
Since 1932
2026 YTD Sales
£236.3k
+240% vs 2025 (+£166.8k)
2025 Same Period
£69.5k
Jan–Feb 22
Meta Spend
£36.0k
vs £18.5k in 2025
Meta ROAS 2026
4.94x
Platform reported
Meta ROAS 2025
3.42x
Same period
Weekly Performance
11ml
30ml
Spend
ROAS
2025
Source: Polar Analytics · W/C 16 Feb partial (to 22nd). Revenue = Shopify net sales.
Weekly Trading Report

CE Melting Cleansing Balm — 2026 YTD

Weekly Net Sales (30ml / 100ml) · Jan – Feb 2026 · New Launch
Pioneering Skincare
Since 1932
Total Net Sales
£22.0k
1,450 orders
30ml Sales
£8.2k
1,077 orders · 37% of total
100ml Sales
£13.8k
373 orders · 63% of total
Total Spend
£12.2k
Meta + Google
Blended ROAS
1.81x
Net Sales / Spend
Meta Platform ROAS
1.61x
Meta reported
Weekly Performance
30ml
100ml
Spend
ROAS
Source: Polar Analytics (Shopify + Meta Ads + Google Ads) · W/C 16 Feb partial (to 22nd). Revenue = Shopify net sales. New launch — no YoY comparison.